The current data-crunching approach to machine learning misses an essential element of human intelligence. From a report: Amid rapid developments and nagging setbacks, one essential building block of human intelligence has eluded machines for decades: Understanding cause and effect. Put simply, today's machine-learning programs can't tell whether a crowing rooster makes the sun rise, or the other way around. Whatever volumes of data a machine analyzes, it cannot understand what a human gets intuitively. From the time we are infants, we organize our experiences into causes and effects. The questions "Why did this happen?" and "What if I had acted differently?" are at the core of the cognitive advances that made us human, and so far are missing from machines. Suppose, for example, that a drugstore decides to entrust its pricing to a machine learning program that we'll call Charlie. The program reviews the store's records and sees that past variations of the price of toothpaste haven't correlated with changes in sales volume. So Charlie recommends raising the price to generate more revenue. A month later, the sales of toothpaste have dropped -- along with dental floss, cookies and other items. Where did Charlie go wrong? Charlie didn't understand that the previous (human) manager varied prices only when the competition did. When Charlie unilaterally raised the price, dentally price-conscious customers took their business elsewhere. The example shows that historical data alone tells us nothing about causes -- and that the direction of causation is crucial.
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