Big Money, Big Dreams, Big Expectations and a Lot of Hype: Magic Leap One AR Headset Goes on Sale for $2,295 in Certain US Markets

Big Money, Big Dreams, Big Expectations and a Lot of Hype: Magic Leap One AR Headset Goes on Sale for $2,295 in Certain US Markets
After earning the moniker "tech's most secretive startup" from Wired and telling Forbes in 2016 it was going to ship its system "soon-ish," the company is finally releasing the $2,295 Magic Leap One. For now, it will be available for purchase in limit U.S. markets. CNET: It includes a high-powered, moon pie-shaped computer called the Lightpack, a handheld remote called Control and a steampunk-inspired headset with round lenses and patented optics. That's called Lightwear. There's just one thing: Regular folks like us aren't the intended audience. At least not yet. This "Creator Edition," says CEO Abovitz, is part of a "controlled market release" in just a handful of cities in the United States for the developers and creative types Magic Leap will woo this year and next. The goal: for those makers to dream up the experiences (aka content) it needs to convince us to become Leapers. The company is already showing investors and partners prototypes of its smaller (and hopefully less expensive) Magic Leap Two and Magic Leap Three, but won't say when they'll be released. Magic Leap, valued at $6.3 billion as of two months ago, counts Google, Alibaba, Warner Bros, AT&T, and several top Silicon Valley venture capital firms and about a dozen other big names as its investors. More about the product going on sale here.





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