Hasbro Just Trademarked Play-Doh’s Smell. Oh, The Memories

Hasbro Just Trademarked Play-Doh’s Smell. Oh, The Memories

(CNET) — Think back to peeling the lid off a container of Play-Doh. Even if you haven’t touched the pliable modeling toy in years, you probably still remember how it smells.


Hasbro, maker of Play-Doh, has officially trademarked that scent through the United States Patent and Trademark Office, the company announced Friday.


Hasbro describes the distinctive eau de Play-Doh as a “combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.”


Play-Doh has been around since 1956, so generations have grown up with the squishy, colorful toy.


The odor comes from the ingredients. “Throughout its history, the ‘recipe’ for Play-Doh compound has remained largely unchanged,” Hasbro says.


Hasbro’s patent for a “starch-based modeling compound” lists a host of potential ingredients, including water, salt, lubricant, surfactant, starch-based binder, preservative, hardener, fragrance and colorant.


Some people love the smell of Play-Doh, others not so much. If you’re one of the former, then you might want to check out Play-Doh perfume from the Demeter Fragrance Library, which is aimed at “highly creative people, who seek a whimsical scent reminiscent of their childhood.”


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