Leaked Facebook memo reveals "psychological trick" developed to entice high-school students to sign on

Leaked Facebook memo reveals "psychological trick" developed to entice high-school students to sign on



In October 2017, Facebook bought the startup TBH, whose product was an enormously successful polling app aimed at high-school students; as part of TBH's integration into the company, they circulated memos detailing the "psychological trick" they developed to maximize their penetration into high-schools and suggested ways this could be adapted for use by Facebook itself.

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